A 60,000 sq. ft. Architectural Marvel Marks a New Era in Craft and Design
Dhaka, Bangladesh – Aarong, Bangladesh’s leading fashion and lifestyle brand, proudly announces the grand opening of its newest flagship outlet in Dhanmondi—the world’s largest craft store. Spanning an impressive 60,000 square feet and encompassing eight spacious floors, this architectural masterpiece is set to revolutionize the nation’s retail landscape and establish Bangladesh as a global hub for artisanal excellence.
A Monument to Design & Craftsmanship
The Dhanmondi flagship outlet is not just a store; it is a testament to magnificence and creativity. The building’s distinctive façade and meticulously crafted interior highlight Aarong’s dedication to promoting local artistry.
As guests explore each floor, they will witness remarkable art installations, including:
- A 4-Storey Nakshi Kantha: This towering masterpiece, located at the heart of the store, showcases intricate embroidery traditions, narrating Aarong’s legacy.
- Clay Pottery Wall: A stunning display of handcrafted clay pieces, reflecting age-old pottery techniques in a contemporary art form.
- Alchemy: A luminous centerpiece crafted from copper and repurposed glass, cascading from above and casting an enchanting glow throughout the space.
A Shopping Experience Like No Other
Every aspect of this flagship store has been thoughtfully designed to elevate the shopping experience. From an extensive selection of handcrafted textiles to exclusive artisanal decor, the store offers an unparalleled retail journey. The children’s wear section stands out with a magical, forest-themed playpen—an interactive wonderland designed to captivate young minds while parents shop at ease.
Dining with a View
The pinnacle of this extraordinary retail adventure is Orange Parrot, a restaurant set to open on the 7th floor by the end of the year. Serving delectable Bangladeshi fusion cuisine, this dining destination will provide a unique culinary journey with breathtaking views of Dhanmondi from its serene terrace. Whether unwinding after shopping or indulging in a gourmet meal, Orange Parrot promises an unforgettable experience.
A New Chapter for Aarong
“This groundbreaking destination store is a proud testament to Bangladesh stepping boldly into the future,” said Tamara Abed, Managing Director, BRAC Enterprises. “It embodies our mission to preserve and celebrate Bangladesh’s rich artisanal heritage while delivering a world-class shopping experience. Every product tells a story, connecting our customers to the hands that create them. This store marks a new era for Aarong and highlights the brand’s global aspirations.”
Founded in 1978, Aarong has grown into a household name, renowned for preserving and promoting the art and craft traditions of Bangladesh. With every new outlet, Aarong reinforces its commitment to supporting local artisans, empowering communities, and inspiring future generations of creators.
For more information, visit www.aarong.com.
